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Lab Grown Diamonds Win Over Australians Under 35 Seeking Transparency

Lifestyle

Lab Grown Diamonds Win Over Australians Under 35 Seeking Transparency

For consumers under 35, the meaning of luxury is changing. Beauty and craftsmanship still matter, but younger buyers increasingly expect transparency, responsible practices and genuine value as part of the purchase. Iris Arnold, founder and Global CEO of Novita Diamonds, believes this generational shift is helping move lab grown diamonds firmly into the jewellery mainstream.

3 August 2026

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